The Power of Play

From young, play is a critical part of a child's development - from playing peekaboo to knocking over blocks, children learn, develop and grow through play.

More importantly it has been shown that about 80% of a child's brain is developed by the time they are 3 and 90% by age 5. And research has found that play directly impacts the growth of a child's brain, assists in their physical, social and cognitive development.

So the best way to help our children develop and grow in their early years? Through the simple act of play.

And the good news is that play doesn't have to involve big expensive toys! Children are naturally imaginative, inquisitive and creative beings. Give them a few simple tools and objects you have lying around the house and they'll be able to create their own game in no time!

Loose parts are particularly engaging for children - whether it be things collected from the garden, buttons, cardboard tubes, pegs etc - loose parts play fosters creativity, independent thinking, fine motor skills, language development and problem solving.

And introducing sensory elements to play adds another element from a tactile perspective. We have a great range of amazing sensory play options that your children will love to use over and over again! Check them out here.